At BalancedAF Bookkeeping (“we” or “us”), we value the privacy of individuals who use our website and related services (collectively, our “Services”). This Privacy Notice explains how we collect, use, and share the personal information of users of our Services (“users,” “you,” or “your”). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described in this Privacy Notice.

Personal information is information that identifies, relates to, or could reasonably be linked to a specific person. It does not include deidentified (anonymized or pseudonymized) or aggregated data derived from personal information.

We may collect a variety of personal information and other information about you or your devices from various sources, as described below.

Registration Information. If you sign up for an account, register to use our Services, or subscribe to emails or updates, we may ask for basic contact details, such as your name, email address, phone number, and mailing address. We may also collect certain demographic information if you choose to provide it, such as age, gender, interests, income, or marital status.

Communications. If you contact us directly, we may collect additional information from you. This may include your contact details, the content of your message, and any attachments you provide. We may use this information to verify your identity, respond to your request, or improve our support services.

Events. If you register for an event we host, whether online or in person, we may collect your name, contact information, company, title, and any other details relevant to the event.

User Content. We may allow users to post or upload content, such as comments or reviews. Unless otherwise noted, this content may be publicly visible through our Services.

Payment Information. If you make a purchase through our Services, we (or our third-party payment processor) may collect your payment-related information, such as credit card details or billing address.

Job Applications. If you apply for a job with us, we may collect relevant application materials, including your name, contact information, employment history, education, references, and any other information you choose to submit.

Device Information. We may collect information about the devices and software you use to access our Services. This may include IP address, browser type, operating system version, and unique device identifiers.

Usage Information. We collect data about your interaction with our Services to better understand how they’re used. This may include pages visited, time spent, search terms, clicks, and technical errors or crash reports.

Cookies and Similar Technologies. We and our third-party partners may use cookies, pixel tags, and similar technologies to collect and store information. Cookies are small text files that may remain on your device after your session ends. You can manage cookie preferences through your browser settings.

We may receive information about you from other sources, such as third parties that help us update or enrich our records, identify new users, or detect and prevent fraud. The information we receive from these third parties is subject to their own privacy policies and practices.

We may use the information we collect for the following purposes:

• To provide, operate, maintain, and improve our Services
   
• To understand and analyze usage and develop new features or offerings
   
• To facilitate purchases of products or services
   
• To host and manage events
   
• To allow you to share content with others through our Services
   
• To evaluate and process job applications
   
• To communicate with you about our Services or respond to your inquiries
   
• To send marketing or promotional communications
   
• To detect and prevent fraud or misuse
   
• To comply with legal obligations or protect rights and safety
   
• For other purposes with your consent or as disclosed at the time of collection
   

Service Providers. We may share information with third-party vendors who assist us in delivering, maintaining, or analyzing our Services. These providers are only allowed to use your information to perform services on our behalf.

Our Affiliates and Representatives. We may share your information with affiliated entities or authorized personnel as necessary to operate the Services.

Other Users. If you post content on our website (e.g., comments or reviews), it may be visible to other users.

Advertising and Analytics Partners. We work with analytics and advertising providers to understand user behavior and deliver targeted ads. These partners may collect data through cookies and other technologies. They include, but may not be limited to:

• Google. We may use Google Analytics and Google Ads. For more details, visit Google’s Privacy & Terms.
   
• Meta. We may use Facebook and Instagram advertising services. For more, see Meta’s Privacy Center.
   
• LinkedIn. We may use LinkedIn for targeted ads and job postings. Visit LinkedIn’s Privacy Policy.
   
• Microsoft. We may use Microsoft Ads. See Microsoft’s Privacy Statement.
   

Events. If you sign up for an event, we may share your information with co-hosts or partners involved in the event.

Legal Obligations. We may access or disclose your information as required by law or to protect the rights, property, or safety of ourselves or others.

Business Transfers. If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

With Consent. We may share information for other purposes if you give us permission.

Email Communications. You can opt out of receiving promotional emails by using the unsubscribe link in those messages. You may still receive service-related emails.

Cookies. Most browsers let you control or disable cookies. Learn more at allaboutcookies.org.

Advertising Choices.

• You can manage ad personalization with Google here.
   
• To manage Facebook ad preferences, visit facebook.com/adpreferences.
   
• Visit the DAA’s opt-out page or the NAI's opt-out page for broader ad network settings.
   
• You can also limit ad tracking via your mobile device settings.
   

If you have questions about your options, contact us at hello@balancedafbookkeeping.com.

Our Services may include links to third-party websites or platforms we do not own or control. We are not responsible for the privacy practices or content of those third parties. You should review their privacy policies before interacting with them.

We use reasonable technical, administrative, and physical safeguards to protect your information. However, no system can be completely secure. You use our Services at your own risk.

We do not knowingly collect or process information from children under the age of 13. If you believe a child has provided us with personal information, contact us at hello@balancedafbookkeeping.com.

Our Services are operated and hosted in the United States. If you access the Services from outside the U.S., you understand that your data may be transferred to, stored, or processed in the U.S. or other countries that may not offer the same level of data protection as your home country.

We may update this Privacy Notice from time to time. When we do, we will update the “Last Updated” date. If changes are material, we may also notify you by posting a notice on our website or contacting you directly. We encourage you to review this Notice regularly.

All feedback, comments, or questions related to our privacy practices should be directed to:

Email: hello@balancedafbookkeeping.com
Last updated: October 23, 2025